Web ABC Toolkit Build the Case Get Support Resources

The Web ABC's

What is the Accessibility Business Case?

Organizations need to commit and secure resources such as time, staff and training to ensure web accessibility is properly implemented. Often, an organization may ask for a business case such as a document or presentation to justify making the commitment.

The W3C's Web Accessibility Initiative covers four factors – social, technical, financial, legal and policy, that demonstrate the benefits of accessibility. An accessibility strategy that focuses solely on meeting legal compliance and reducing costs will not be successful in the long term (Horton & Sloan, 2016). When developing a business case as part of a strategy, an organization should consider multiple factors to be most effective. The bottom line isn't the only benefit.

Build the Business Case

Getting Started

Every organization will have its own unique set of priorities when building a business case for web accessibility. So, how do you build a case that makes sense to you? Choose your organization's type to find out which factors to focus on in your business case.

What kind of organization are you?

Corporate or Private Business

In your business case...

Focus on these factors:

Highlight these benefits:

Government Agency or Ministry

In your business case...

Focus on these factors:

Highlight these benefits:

College or University

In your business case...

Focus on these factors:

Highlight these benefits:

Charity or Nonprofit

In your business case...

Focus on these factors:

Highlight these benefits:

Download the Toolkit

The following media items are available for download:

Postcard

4 inches by 6-inch postcard you can print and cut out to spread the word:
View Postcard (opens a new window with a JPG image file and transcript)

Poster

18 inches by 24-inch visual representation of this toolkit that you can save, print and keep handy:
View Poster (opens a new window with a JPG image file and text description)

Microsoft Word Document - Large Print

Best for screen readers and other assistive devices:
Download Word Document (MS Word file, 30kbs)

Text-only HTML

If you want to view this webpage as text-only, without styles:
View Text (opens in a new window)

Get Support

Share your support for web accessibility

Copy and paste these sample, accessible tweets or share this webpage on Twitter!

Reduce confusion for screen readers & put your hashtags or mentions at the end of your tweet #AccessibilityMatters @TwitterA11y

Make your messages clear, concise and easy to understand. Use #PlainLanguage

Screen readers like camels! Use capitals on each new word in your hashtag aka #CamelCase

Tweet

Resources

Accessibility for Business

Disability Research

Inclusive Infographics

Web Accessibility

About the Project

The Web ABC Toolkit was developed as a year-long, capstone project for Accessible Media Production, a graduate certificate program at Mohawk College. The project brings together a year of learning outcomes such as understanding barriers on the web and applying inclusive design practices. You can learn more about the project's creator, Aiann Oishi, by visiting her portfolio website or reading her blog.

Copyright © 2018. Aiann Oishi. This website uses valid HTML5 and meets WCAG 2.0 Level AA.