Persona

<h1 class="title">Choose Your Own Adventure</h1> <h2>Choose your persona:</h2> [[Ana->Ana]] [[Eugene->Eugene]] [[Taylor->Taylor]]

<h1 class="title">Your Persona: Who am I?</h1> <h2>Eugene Kim, 71</h2> <p><strong>Eugene</strong> is 71 years old, retired and lives with his daughter. Eugene does not drive, and prefers walking and public transit to get around.<br/> <strong>Goals:</strong> Eugene is scheduled for knee replacement surgery and looks forward to increased mobility. He has been attending regular check-ups with his doctor, as he gets closer to his surgery date. <br/><strong>Frustrations:</strong> Eugene gets frustrated by the medical jargon used by doctors and nurses. He often relies on his daughter to translate the handouts and forms he receives at appointments.</p> [[Start the Scenario->Eugene: Scenario]]

<h1 class="title">Your Persona: Who am I?</h1> <h2>Ana Lopez, 36</h2> <p><strong>Ana</strong> is 36 years old, and married with a son, who is starting kindergarten this fall. Ana works as a marketing manager in a mid-size financial company. Her partner travels frequently for business so Ana is the primary caregiver at home.<br/> <strong>Goals:</strong> Ana wants to reduce stress by improving her sleep and eating habits. She also wants to rely less on takeout and delivery. <br/><strong>Frustrations:</strong> With her long work hours, it is a challenge to cook fresh, healthy meals everyday.</p> [[Start the Scenario->Ana: Scenario]]

<h1 class="title">Your Persona: Who am I?</h1> <h2>Taylor Jergins, 23</h2> <p><strong>Taylor</strong> is 23 years old, single and lives with their parents while attending university. Taylor is studying to be a social worker and needs to complete a 10-week placement with a partner organization.<br/> <strong>Goals:</strong> By completing their placement, Taylor hopes to finish their degree and start paying off student loans. <br/><strong>Frustrations:</strong> Placements are limited and highly competitive. Taylor is anxious about the job search and interview process.</p> [[Start the Scenario->Taylor: Scenario]]

<h1 class="title">The Scenario: Getting a Check-up</h1> <h2>Appointment Time</h2> <p>Eugene has a doctor's appointment but his daughter is unable to accompany him. As it's an important appointment, Eugene decides to go on his own.</p> [[Check-in at reception->Eugene: Scenario A1]]

<h1 class="title">The Scenario: Getting Groceries</h1> <h2>Arrival</h2> <p>Ana arrives at the supermarket, and is informed that the main entrance is closed due to construction. Customers are asked to use the side doors to enter.</p> [[Approach side doors->Ana: Scenario A1]]

<h1 class="title">The Scenario: Getting the Gig</h1> <h2>Perfect Placement</h2> <p>Taylor finds a placement they are interested in, and begins the online application. Taylor fills out the appropriate fields, attaches their resume and is ready to submit.</p> [[Submit application->Taylor: Scenario A1]]

<h1 class="title">The Scenario: Getting the Gig</h1> <h2>WTF or What the Form?</h2> <p>The form asks for gender - Male or Female, neither of which Taylor identifies with. Taylor has left this field blank, preventing the form from submitting data.</p> <h3>What should Taylor do?</h3> [[Give up->Taylor: Scenario A End]][[Call HR->Taylor: Scenario A2]]

<h1 class="title">The Scenario: Getting the Gig</h1> <h2>End</h2> <p>Taylor is excluded from the application process, resulting in a <strong>poor user experience</strong>. <br/>The organization loses a potentially strong candidate and can face serious legal consequences for not providing equitable access to employment.</p> <h3><span class="result">UX Result:</span> Fail</h3>

<h1 class="title">The Scenario: Getting the Gig</h1> <h2>Calling HR</h2> <p>Taylor calls the HR representative at the organization and explains the issues with the online form. Taylor asks if there's another form available, or if they can apply in-person, over email or by phone instead.</p> <h3>Is there a solution?</h3> [[Yes->Taylor: Scenario A3]][[No->Taylor: Scenario A End]]

<h1 class="title">The Scenario: Getting the Gig</h1> <h2>End</h2> <p>Oops, it turns out the website was using an outdated application form. The HR representative apologizes for the error and provides Taylor with a link to a new, more inclusive form.</p> <h3><span class="result">UX Result:</span> Success</h3>

<h1 class="title">The Scenario: Getting Groceries</h1> <h2>Blocked Access</h2> <p>There are steps leading up to the side doors. Ana uses a wheelchair.</p> <h3>What should Ana do?</h3> [[Leave->Ana: Scenario A End]][[Ask for the Manager->Ana: Scenario A2]]

<h1 class="title">The Scenario: Getting Groceries</h1> <h2>End</h2> <p>Ana is excluded from the supermarket, resulting in a <strong>poor user experience</strong>. <br/>The supermarket loses a potential customer and can face serious legal consequences for not providing equitable access to goods and services.</p> <h3><span class="result">UX Result:</span> Fail</h3>

<h1 class="title">The Scenario: Getting Groceries</h1> <h2>Hello Manager</h2> <p>Ana speaks to the supermarket manager and explains the issues with the side doors. She asks if there's another accessible entrance available.</p> <h3>Is there a solution?</h3> [[Yes->Ana: Scenario A3]][[No->Ana: Scenario A End]]

<h1 class="title">The Scenario: Getting Groceries</h1> <h2>End</h2> <p>There is another entrance with a ramp, that's also closer to the parking lot. The manager apologizes for the miscommunication and updates the signage accordingly, so <u>everyone</u> can access the store.</p> <h3><span class="result">UX Result:</span> Success</h3>

<h1 class="title">The Scenario: Getting a Check-up</h1> <h2>Checking In</h2> <p>The receptionist asks a series of questions and hands Eugene pre-appointment paperwork to complete, along with handouts to review. Eugene is overwhelmed and has trouble understanding her directions.</p> <h3>What should Eugene do?</h3> [[Leave->Eugene: Scenario A End]][[Call daughter->Eugene: Scenario A2]]

<h1 class="title">The Scenario: Getting a Check-up</h1> <h2>End</h2> <p>Eugene is excluded from attending his appointment, resulting in a <strong>poor user experience</strong>. <br/>The clinic can face serious legal consequences for not providing equitable access to healthcare services.</p> <h3><span class="result">UX Result:</span> Fail</h3>

<h1 class="title">The Scenario: Getting a Check-up</h1> <h2>Hi Dad</h2> <p>Eugene calls his daughter and she asks to speak to the receptionist on his behalf, to see what options are available.</p> <h3>Is there a solution?</h3> [[Yes->Eugene: Scenario A3]][[No->Eugene: Scenario A End]]

<h1 class="title">The Scenario: Getting a Check-up</h1> <h2>End</h2> <p>The clinic has an interpreter available onsite that can help with translating the handouts and information covered at the appointment. Alternatively, the receptionist offers to reschedule his appointment to a time, when his daughter is available. The handouts are also available in multiple languages and can be reviewed at a later date.</p> <h3><span class="result">UX Result:</span> Success</h3>

<h1 class="title">Choose Your Own Adventure</h1> <h2>Step into the shoes of a persona.</h2> [[Play Game->Intro]]